When drupa opened its virtual doors this year, Eric Worrall, Global Graphics Software’s VP of products and services, joined industry colleagues from the SAS-Institute, Zaikio GmbH and Print Business Media and took part in one of the live sessions: a discussion about how man adapts to the world where machines can make decisions faster and with more precision than man can, and what print companies need to understand and do to prepare for the upheaval.
Do we need a new way to think about what printers do?
Watch it here:
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