I’ve spoken to a lot of people about variable data printing and about what that means when a vendor builds a press or printing unit that must be able to handle variable data jobs at high speed. Over the years I’ve mentally defined several categories that such people fall into, based on the first question they ask:
- “Variable data; what’s that?”
- “Why should I care about variable data, nobody uses that in my industry?”
- “I’ve heard of variable data and I think I need it, but what does that actually mean?”
- “How do I turn on variable data optimization in Harlequin?”
If you’re in the first two categories, I recommend that you read through the introductory chapters of our guide: “Full Speed Ahead: how to make variable data PDF files that won’t slow your digital press”, available on our website.
And yes, unless you’re in a very specialised industry, people probably are using variable data. As an example, five years ago pundits in the label printing industry were saying that nobody was using variable data on those. Now it’s a rapidly growing area as brands realize how useful it can be and as the convergence of coding and marking with primary consumer graphics continues. If you’re a vendor designing and building a digital press your users will expect you to support variable data when you bring it to market; don’t get stuck with a DFE (digital front end) that can’t drive your shiny new press at engine speed when they try to print a variable job.
If you’re in category 3 then you’re in luck, we’ve just published a video to explain how variable data jobs are typically put together, and then how the DFE for a digital press deconstructs the pages again in order to optimize processing speed. It also talks about why that’s so important, especially as presses get faster every year. Watch it here:
And if you’re in category 4, drop us a line at firstname.lastname@example.org, or, if you’re already a Harlequin OEM partner, our support team are ready and waiting for your questions.
- What’s the best effective photographic image resolution for your variable data print jobs?
- Why does optimization of VDP jobs matter?
- There really are two different kinds of variable data submission!
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