You often read news items about a new press having been installed at a beta site but it’s not a topic that gets much of an airing apart from the odd news bulletin, is it?
And that got me thinking.
What is considered to be a successful beta test? And why should we care?
Well, if you do care, you are not just going through the motions to get your press out of the door. You are more likely to be focussed on delivering a good product. You probably view beta testing as an opportunity to make changes for the better and to help improve product management. You care what comes back because you want to develop a good product. It’s important to you to get understandable and useful data.
So what do you want to know? Your beta test should provide you with proof points as to why your printer is going to be successful in the market. “Real” users will use and abuse your press and put it through its paces in a way that your own internal hardware and software engineers will not. Any weaknesses will be exposed. And you’ll get closer to your customer by working together with them in a way that just wouldn’t be open to you if you didn’t run a beta program.
The thing is how do you extract meaningful data from your test? And how do you rule out those problems that have nothing to do with your press, such as humidity, ambient temperature, the way the site is being operated?
Somehow you need to control the environment that the beta test is conducted in and approach the beta test in quite a formal way to rule out any subjectivity that might creep in.
We’ve got some ideas on how to achieve this which I’ll share in another post. But I’d be interested in hearing how you do it. What are your top tips?
It’s been a really interesting week chatting to vendors and the press about our new software and services package for inkjet. In case you missed it, we’ve called it Fundamentals because it combines essential software components and engineering expertise that press vendors need to build a Digital Front End.
What’s the big deal you might say? Well, The Times They Are A Changing to quote Bob Dylan both in terms of the progression of inkjet technology and the swing towards digital printing in the labels and packaging sector which is where we have focussed our initial offering of Fundamentals.
Thanks to our lengthy graphic arts experience – we’ve been supplying software to drive digital presses since 2002 – we are regularly approached by inkjet press vendors either to intervene at some point in an existing workflow or because they’re starting from a blank sheet of paper and need to figure out how to build a Digital Front End for a new press.
If they have an existing DFE a press vendor might be stuck on output quality, or maybe they can’t get the throughput in speed that they need. If they’re building a new press they might not know where to quickly source the components they need. Or often they can’t allocate enough engineering resource to the DFE when they need to. Plus it takes a very special skill set to know how to wire it all together.
How do we know all this? Because vendors tell us so. And Fundamentals is our response to this market demand. It offers best of breed software products with an engineering service that allows the press vendor to address their specific applications.
It will grow, of course. We are already looking at a Fundamentals software bundle for industrial inkjet for example. But the good news for press vendors is that we can do all of the above and then some!
One of the many highlights of our drupa stand will be the new Harlequin RIP. We asked Martin Bailey, CTO at Global Graphics, to tell us more about it. He told us that there are a host of new features to improve inkjet output quality including richer, multi-level screening controls, more controls for variable data printing, and new features for labels and packaging applications. Hear his summary in this video below.
Fancy a test drive? Join us at drupa 2016, Stand 70 B21/C20 in the dip. Simply contact us to book a demonstration.
Stay tuned for more announcements over the next couple of weeks.