Time for an update on VDP!

Over the last fifteen years variable data in digital printing has grown from “the next big thing” with vast, untapped potential to a commonly used process for delivering all manner of personalized information. VDP is used for everything from credit card bills and bank statements to direct mail postcards and personalized catalogues, from college enrolment packs to Christmas cards and photobooks, from labels to tickets, checks to ID cards.

This huge variety of jobs is created and managed by an equally huge variety of software, from specialist composition tools to general purpose design applications carefully configured for VDP. And they are consumed by workflows involving (or even completely within) the Digital Front End (DFE) for a digital production press, where jobs must be imposed, color managed.

Time, then, to update our popular “Do PDF/VT Right” guide which has had thousands of downloads since it was first published in 2014 not to mention the number of printed copies distributed at trade shows and industry events.

Do PDF/VT Right - How to make problem-free PDF files for variable data printing
Do PDF/VT Right – How to make problem-free PDF files for variable data printing

In addition to a general overhaul there is a new section on the new ISO 21812 standard that allows workflow controls to be added to PDF files, and notes on Harlequin-specific hints, to get even more speed out of your DFE if you are a Harlequin user.

The goal remains the same: to provide a set of actionable recommendations that help you ensure that your jobs don’t slow down the print production workflow … without affecting the visual appearance that you’re trying to achieve. As a side benefit, several of the recommendations set out below will also ensure that your PDF files can be delivered more efficiently on the web and to PDF readers on mobile devices in a cross-media publishing environment.

Some of the recommendations made in this guide are things that a graphic designer can apply quickly and easily, using their current tools. Others are intended more for the software companies building composition tools. If all of us work together we can greatly reduce the chance of that “heart-attack” job; the one that absolutely, positively must be in the post today … but that runs really slowly on the press.

Download your copy here .

Martin Bailey appointed co-chair of PDF Technical Working Group

Congratulations to our very own Martin Bailey and to Peter Wyatt, the general manager of CiSRA, for being nominated co-chairs of the PDF Technical Working Group (TWG) within the PDF Competence Centre branch of the PDF Association. https://www.pdfa.org/working-group/pdf-competence-center/

Following the publication of the new ISO PDF 2.0 standard – ISO 32000-2 in July 2017, the PDF TWG will be producing PDF 2.0 Application Notes to support the implementation of the standard by developers whose PDF tools create and consume PDF.

ISO 32000-2 is the first PDF specification developed within the ISO working-group structure involving subject matter experts from many countries and is the first “post Adobe” standard  since they handed over its development to the ISO.

Speaking on news of his appointment Martin said, “The value of a standard can be greatly increased by a wider involvement of the relevant communities in shared education and discussion. The PDF Association has become the obvious group to help foster and guide that wider involvement for PDF itself and for many of the PDF-based standards in use today.”

Duff Johnson, the PDF Association’s executive director said, “PDF 2.0 is designed to be largely backward compatible, but older processors won’t handle new features.  The purpose of the new documents that will be developed by the PDF TWG is to help developers develop a common understanding of the new specification as well as best practices for implementation.” We’re very happy that Martin and Peter have agreed to lead this effort.

Martin Bailey is the primary UK expert to the ISO committees working on PDF, PDF/X and PDF/VT. In 2017 Global Graphics Software hosted two PDF 2.0 interoperability workshops on behalf of the PDF Association to provide a way for PDF tool developers to validate their work against the new ISO 32000-2 (PDF 2.0) standard by working with vendors of other tools.